Project Preview
2025
Context & Role
UX Audit & UI Design
Type
B2B Loyalty Platform
Timeline
5 Weeks (Sprint)
B2B Loyalty SaaS "Ruklo is a digital retention platform that empowers businesses to build customer loyalty through QR technology. My intervention focused on automating the client acquisition funnel, transforming a high-touch sales process into a seamless, gamified self-service onboarding flow."
The Friction (El Problema)
Client onboarding was a sales bottleneck. Businesses had to schedule manual meetings just to hire the service, preventing scalability.
The Design Pivot (La Solución)
Gamified Self-Service Flow. Transformed the complex setup process into a "video-game-like" experience with progress bars and milestones to make it feel short and rewarding.
The Outcome (El Resultado)
100% Automated Sales. Businesses can now subscribe, configure stamps, and launch their loyalty programs without speaking to a human.
Have an Idea?
Let’s build something great
I’m open to Product Design roles and Design roles in early-stage startups.
If you’re building something ambitious, let’s talk.
Santiago, Chile.